You are invited to trade with Africa’s automotive role players at the continent’s largest automotive meeting place and trade show under the theme:

“Building Bridges for a successful AfCFTA”

The Automotive Tradeshow (exhibition), match-making and African Association of Automotive Manufacturers (AAAM) Forum (seminar) puts a dedicated and intentional focus on trade opportunity in the African automotive sector, where explosive growth opportunities are forecast.

The IATF – which connects the African continent’s policy-makers and business – has underlined its ambition to mobilise the automotive sector in Africa.

Small steps to big market

Africa offers huge opportunity for expansion; but it will take years to unlock fully

Multinational motor companies hoping to develop a sustainable African automotive industry have stopped dreaming of giant leaps forward, in favour of small steps. Volkswagen (VW), Nissan and Toyota are among companies encouraging their SA subsidiaries to create small-scale African joint ventures they hope will eventually reap major benefits. The SA-based African Association of Automotive Manufacturers (AAAM), meanwhile, is helping persuade governments to lift trade and other restrictions that inhibit development of a regional industry

The Association of African Automotive Manufacturers (AAAM) is proud to welcome Egypt’s leading automotive group GB Auto, as its first North African member.

The GB Auto Group is an Egyptian based public listed company with over 60 years of accumulated experience, operating across the complete automotive value chain including the manufacturing, distribution and sales of cars, buses, trucks, construction equipment, three-wheelers and motorcycles, combined with aftermarket service operations, as well as non-banking financial services.

“With a rich, diversified business portfolio and footprint across the region, we strive to embody excellence in every aspect of our business. With our diverse human capital who compile years of experience in their field of expertise, GB Auto Group occupies a remarkable leadership in the markets it operates in”, said Dr Raouf Ghabbour Chairman and Chief Executive Officer of GB Auto. “Joining AAAM will allow us to embark on a mutually beneficial relationship with AAAM as we continue to grow and learn from each other”, added Dr Ghabbour.


The Association of African Automotive Manufacturers (AAAM) is pleased to be able to welcome Motus Africa as its latest member.

Motus Africa is a subsidiary of Motus Holdings Ltd. a diversified non-manufacturing business in the automotive sector with unrivalled scale and scope in South Africa, and a selected international presence mainly in the United Kingdom and Australia and a presence in South East Asia, and Southern and East Africa.

“As Motus Africa, we believe that there are many untapped opportunities to expand our business in Africa and AAAM’s approach to developing the industry through consultation and its regional hub and spoke model, makes for an ideal partner in achieving this.” commented Tim Jaques, Chief Executive Officer of Motus Africa.

At a recent Board Meeting of the African Association of Automotive Manufacturers (AAAM) it was agreed that a second Vice President representing the component manufacturing industry be appointed. This sector is a very important part of AAAM’s automotive development vision for Africa. The current President is Mike Whitfield from Nissan and the current Vice President is Andrew Kirby from Toyota, the new the second Vice President is Dr Markus Thill from Bosch. Office bearers of AAAM are elected on an annual basis.

Mobility Solutions is the largest Bosch Group business sector. It generated sales of 46.8 billion euros in 2019, and thus contributed 60 percent of total sales from operations. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector pursues a vision of mobility that is safe, sustainable, and exciting, and combines the group’s expertise in the domains of personalization, automation, electrification, and connectivity. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology. Dr. Thill, President Region Africa of Bosch, holds degrees in mathematics and physics, including a doctorate from Université de Paris, and has been responsible for Bosch’s business in Africa since 2014.

The Association of African Automotive Manufacturers is delighted to welcome JETRO as its latest member. AAAM the only African body, focusing on the expansion and deepening of the automotive industry across the continent, by working with governments to shape and implement policies that will attract investors. Thereby unlocking the economic potential of the continent and aligning a global network of stakeholders committed to the development of the Automotive industry in Africa.

Established in 1958, JETRO is a government-related agency under the Ministry of Economy, Trade and Industry in Japan. Its primary role is to promote mutual trade and investment between Japan and the rest of the world through its extensive network of 46 local offices in Japan and 74 overseas offices in 54 countries. These include eight in Africa located in Abidjan, Addis Ababa, Cairo, Johannesburg (the regional hub), Lagos, Maputo, Nairobi and Rabat. A nineth office will open in Accra this year.

“JETRO is proud to have joined the African Association of Automotive Manufacturers (AAAM). We fully support and are aligned with its goals of developing an African automotive ecosystem in which, Japan has been a key player for nearly 60 years. The automotive industry, if well-planned and coordinated at the continental level, is a powerful tool that can drive development and growth” commented Ishihara Yoshiaki, Executive Director, Jetro Johannesburg.

The other OEM members are BMW, Nissan, Isuzu, Volkswagen and Toyota who together with non-OEM and affiliate members make up what is the only African body, focusing on the expansion and deepening of the automotive industry across the continent, by working with governments to shape and implement policies that will attract investors. Thereby unlocking the economic potential of the continent and aligning a global network of stakeholders committed to the development of the Automotive industry in Africa.

“With the upcoming Auto Forum that seeks to unpack how Africa can jumpstart its automotive industry, we felt that this was the ideal time to Join the AAAM and be part of the exciting journey of exploring the potential opportunities for the automotive industry that Africa holds” said Dhiren Vanmali, Executive Director Government Affairs – Africa

The Auto Forum, a virtual conference being held in September, which is already oversubscribed, will explore the themes of Regional Value Chains, Enabling Policy through Government and Driving Affordability, through dialogue and participation from key stakeholders around the world.

Hosted by The African Association of Automotive Manufacturers (AAAM)

Powered by Deloitte Africa. Supported by Afreximbank, JETRO, VDA and Afrika-Verein der deutschen Wirtschaft

We are pleased to invite you to join us at the Africa Automotive Forum. The purpose of this virtual engagement is to convene expert stakeholders from the automotive industry to unpack opportunities to unlock the potential of the automotive industry in Africa.

At the recent AGM of AAAM Mike Whitfield, Chairman of Nissan Africa South and the current AAAM Vice President was elected as President and Andrew Kirby, President and CEO of Toyota South Africa was elected as Vice President.

Thomas Schaefer, Chairman and Managing Director of Volkswagen Group South Africa who was President for the last three years, is passionate about Africa and developing a viable automotive industry. He addressed numerous global forums and conferences, whilst representing AAAM, including the African Union, about the potential of Africa for the automotive industry which starts with the necessary political will and is followed by the implementation of effective ecosystems and legislative policies.

Thomas was instrumental in driving the Pan African Auto Pact which focuses on the establishment of an African Automotive Development plan. Through a phased in development, a pan African automotive sector will be established around assembly nodes in the South, West, East and North of Africa with a spread of value adding activities in neighbouring economies based on their comparative advantages. The Pan African Auto Pact aims to systematically grow new vehicle demand and value addition in the African economies, through substantially expanding vehicle assembly, automotive component production and value chain services on the continent.

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The Minister for Trade and Industry, Hon. Alan Kyerematen paid a working visit to the first phase of VW Ghana Assembly Facility in the North Industrial Area, Accra. Volkswagen was the first global automobile company to sign MOU with the Ministry of Trade and Industry to establish vehicle assembly plant in Ghana under the Ghana Automobile Manufacturing Development Programme.

The Chief Executive Officer of the company, Mr. Jeffrey Oppong Peprah who accompanied the Minister and his team to the tour of the plant indicated that the company has commenced commercial production under a registered local company VW Ghana and is currently producing five Volkswagen models in its Accra plant. These brands include Tiguan, Amarok Pickup, Passat, Polo and Teramont. The CEO informed the Minister that the company is planning the grand launching of Volkswagen car models made in Ghana soon. Hon. Kyerematen used the visit to present the Bonafide Vehicle Assembler Certificate to VW Ghana. Mr. Kyerematen commended Mr. Thomas Schaefer, the Head of Volkswagen Sub Saharan Africa Region who joined the tour via a virtual link and his team for the confidence shown in Ghana. He promised the Government’s support to facilitate the development of the second phase of the company to ensure that the country reaps the full benefit of automobile manufacturing.
The Minister was accompanied by Mr. Subhi Accad, CEO of Universal Motors Volkswagen’s retailer and a team from both the Ministry of Trade and Industry, and Ministry of Finance.