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About Us

Who we are

AAAM was established in November 2015 by leading global automotive companies and OEMs. It exists to unlock Africa’s automotive potential by enabling an integrated, pan-African approach to industry development. 

 

AAAM is a pan-African automotive association focused on industrialising Africa through strategic partnerships, policy development, and value chain integration.

AAAM is dedicated to expanding and strengthening the African automotive industry by partnering with governments to shape policy, attract investment, and unlock economic potential.

Our Vision

Vision 

  • To drive the automotive industrialisation of Africa.


Mission

  • Develop sustainable and affordable mobility solutions.
  • Facilitate regional value chains and intra-Africa trade.
  • Promote automotive production and trade across and beyond AfCFTA  member states.
  • Enable funding accessibility for the industry players and consumers.


Purpose

  • Promote Africa’s automotive industrialization and economic growth.
  • Align global OEMs and suppliers with Africa’s market potential.
  • Develop robust automotive frameworks and implement impactful strategies.
  • Advise on national and regional trade, as well as industrial policies that support manufacturing and assembly.

Our Strategy

Building an African Automotive Eco-System

Regional Integration and Industrialisation

Regional Integration and Industrialisation

  

  • Partner with African governments to enable policy reforms and industry growth.
  • Establish and connect a network of stakeholders committed to automotive development.      

Regional Integration and Industrialisation

Regional Integration and Industrialisation

Regional Integration and Industrialisation

  

  • We  support integrated growth strategies for key regions, identifying what each country can do best within the border value chain. 
  • Initial focus markets include: Nigeria, Ghana, Egypt, Kenya, Morocco, Ethiopia, and South Africa – with emphasis on developing regional manufacturing, component supply and  assembly hubs.

Technology and Modernisation

Regional Integration and Industrialisation

Technology and Modernisation

  

  • Support the adoption of relevant future-proof automotive technologies, while accounting for local market maturity and available resources. 

Advisory and Policy Influence:

Unlocking Funding & Investment:

Technology and Modernisation

  • Provide trusted insights across the full automotive value chain. 
  • Shape in-country initiatives that promote industrialisation. 
  • Build strong relationships with policymakers, Heads of State, and industry leaders. 
  • Deliver technical and trade-related advisory services to guide automotive growth.

Unlocking Funding & Investment:

Unlocking Funding & Investment:

Unlocking Funding & Investment:

  

We actively promote the benefits of Africa’s automotive sector to secure funding from national governments, international financial institutions and key development partners such as the World Bank and G20.

  • Contact

African Association of Automotive Manufacturers

152 Western Service Road, Woodmead, Sandton, South Africa

+27 (0) 82 801 0300

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